Job Summary:
We are seeking a skilled Digital Advertising Specialist to manage and optimize our advertising campaigns across various digital platforms, including Facebook, Twitter, Pinterest, and others. The ideal candidate will develop and execute effective paid advertising strategies, generate insightful reports, and collaborate with different departments to drive successful ad results.
Key Responsibilities:
- Ad Management:
- Manage and optimize digital advertising campaigns across platforms like Facebook, Twitter, Pinterest, and others.
- Monitor ad performance and make data-driven adjustments to improve ROI and reach.
- Strategy Development:
- Develop comprehensive paid advertising strategies that align with overall marketing goals.
- Conduct market research to identify trends and opportunities for campaign improvement.
- Reporting and Analysis:
- Create and present detailed advertisement reports that analyze campaign performance, highlighting key metrics and insights.
- Use analytics tools to track, measure, and report on the effectiveness of ad campaigns.
- Cross-Department Collaboration:
- Work closely with various departments, including creative, sales, and product teams, to ensure ads align with overall business objectives.
- Facilitate brainstorming sessions to generate innovative advertising ideas and concepts.
- Campaign Planning:
- Plan and execute advertising and promotional campaigns to maximize reach and engagement.
- Stay updated on industry trends and best practices to ensure competitive positioning.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- Proven experience in digital advertising, including managing campaigns on social media platforms.
- Strong analytical skills with proficiency in analytics tools (e.g., Google Analytics, Facebook Ads Manager).
- Excellent communication and collaboration skills.
- Creative thinking and problem-solving abilities.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
